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we're jumping for oh joy!

hannah shih

photography by Jennifer Young

We are absolutely head over heels in love with Joy Cho from Oh Joy! We admire her work, her charm, her awesome style, and of course, her adorable little daughter -- Ruby. 

We've been following Joy for many years now, and love the pops of color, patterns, and happiness her blog brings! She speaks our language and love that she's all about being bright and bold. She's really our hero and inspiration, and we're excited for her Oh Joy for Target collection (launching on March 16th -- eek!). Take a look!

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oh joy for target carryall bag.jpg

We are swooning over this pretty carryall bag. Loving the scallop detail and will be perfect for Spring!!

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oh joy for target wrapping paper.jpg

Well hello, polka dots -- we heart you! And those party hats with the gold dots are just awesome. Can we wear them everyday? 

oh joy for target paper plates

Joy's collection is so darling and fun -- we can't wait to get our hands on all her goodies! Good thing Target is only a 10 minute walk from our Brooklyn studio! 

Congratulations, Joy! Would love to meet you one day, you are simply amazing. Oh! And we can't help ourselves but share another pic of Ruby. SO CUTE!

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{photos of Joy + Ruby by Jennifer Young + Geronimo Balloons, photos of Oh Joy for Target collection via Oh Joy's pinterest}